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iphone power cord
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($71K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Price range
Good$5.78–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 55K searches
Review moat
Bad17,052.08avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand