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Worth a lookShows searches that convert (10.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good$848K$848K/yr · 623K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,479avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.97–$17.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch