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Worth a lookShows searches that convert (11.5% search→purchase), but soft demand (-15.2% this quarter) keeps it on the watch list.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.04–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Market size
Okay$164K$164K/yr · 133K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,582.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand