63
ipad sun shade
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible90.88avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$26.57avg listing price — sweet spot $15–$100
Growth
Great+90.6%90-day search growth — must beat 0% to launch
Price range
Great$7.66–$58.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 38K searches