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ipad strap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good810.58avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.63avg listing price — sweet spot $15–$100
Market size
Bad$50K$50K/yr · 288K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.81–$14.47cheapest to priciest tracked listing — scored on the share inside $15–$100