36
ipad pro case with keyboard
Skip itHigh returns (9.0%) — this niche doesn't clear our bar today.
Market size
Great$1.7M$1.7M/yr · 752K searches
Avg price
Good$134.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,900.31avg incumbent reviews — the moat a new listing must climb
Price range
Okay$17.58–$320.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Returns
Bad9.0%return rate — above 5% kills the launch gate