57
ipad pro 11 inch case with keyboard
Worth a lookShows a $3.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.9M$3.9M/yr · 2.6M searches
Avg price
Great$72.30avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,762.79avg incumbent reviews — the moat a new listing must climb
Price range
Okay$19.80–$275.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad7.5%return rate — above 5% kills the launch gate