47
ipad pro 10.5 inch case with keyboard
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.06avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$18.99–$134.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$181K$181K/yr · 122K searches
Review moat
Okay3,291.19avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Signals High Returns