37
ipad mini folio
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.53avg listing price — sweet spot $15–$100
Price range
Great$8.33–$57.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,887.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$71K$71K/yr · 180K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Signals High Returns