Skip to content
36

ipad mini 6 case clear

Skip it

Soft demand (-25.6% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 12Conversion 56Competition 45Returns 24Price range 79Avg price 77Brand share 43Review moat 39Quality gap 24

Price range

Great$7.23–$46.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.70

avg listing price — sweet spot $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,608.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Market size

Bad$90K

$90K/yr · 122K searches

Growth

Bad-25.6%

90-day search growth — must beat 0% to launch

Products