50
ipad mini 4 case
Worth a lookShows a fragmented shelf (top 5 take 39% of clicks), but soft demand (-12.1% this quarter) keeps it on the watch list.
Competition
Great39%top-5 click share — an open shelf
Price range
Great$7.77–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.19avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$507K$507K/yr · 888K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,118.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand