51
ipad keyboard
Worth a lookShows a $9.9M/yr market, but soft demand (-25.0% this quarter) keeps it on the watch list.
Market size
Incredible$9.9M$9.9M/yr · 10.2M searches
Avg price
Great$54.34avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,426.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.00–$321.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.0%90-day search growth — must beat 0% to launch