46
ipad keyboard and mouse
Skip itSoft demand (-23.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.98avg listing price — sweet spot $15–$100
Price range
Great$9.99–$58.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,249.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 95K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch