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ipad air paperlike screen protector
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.03avg listing price — sweet spot $15–$100
Price range
Great$7.36–$48.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 61K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad16,012.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.0%90-day search growth — must beat 0% to launch