46
ipad air 3rd generation case
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$534K$534K/yr · 952K searches
Price range
Good$7.06–$27.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad7,720.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Signals High Returns