35
ipad air 2 case otterbox
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$40.12avg listing price — sweet spot $15–$100
Price range
Incredible$16.13–$81.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,246.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 42K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Returns