45
ipad air 2 case for kids
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Good$10.08–$27.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$304K$304K/yr · 340K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,378.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.6%90-day search growth — must beat 0% to launch