46
ipad air 13 inch screen protector paperlike
Skip itSoft demand (-15.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.88avg listing price — sweet spot $15–$100
Price range
Great$8.07–$49.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$302K$302K/yr · 103K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad13,447.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-15.5%90-day search growth — must beat 0% to launch