47
ipad 2 case
Skip itSoft demand (-10.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$55.03avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$233K$233K/yr · 250K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$6.56–$297.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,692.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Signals High Price