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ipad 11 keyboard
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$74.61avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$207K$207K/yr · 112K searches
Price range
Okay$10.21–$275.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,782.27avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-21.3%90-day search growth — must beat 0% to launch