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iem tips
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.27avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.89–$28.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,770avg incumbent reviews — the moat a new listing must climb
Market size
Okay$192K$192K/yr · 314K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand