44
iem cable
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.83avg listing price — sweet spot $15–$100
Price range
Great$8.95–$43.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good720.77avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$150K$150K/yr · 435K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand