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Worth a lookShows searches that convert (14.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Price range
Great$9.80–$54.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good$532K$532K/yr · 168K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,258.96avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand