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hover-1 charger
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Review moat
Great121avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.48avg listing price — sweet spot $15–$100
Price range
Great$14.01–$23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 104K searches
Returns
Bad6.2%return rate — above 5% kills the launch gate
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand