50
homekit
Worth a lookShows a sweet-spot price point ($77.27 avg), but weak search conversion (0.6%) keeps it on the watch list.
Avg price
Great$77.27avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Great$988K$988K/yr · 2.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Bad$9.08–$358.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,711.7avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price