52
home speaker
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$75.86avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$179K$179K/yr · 150K searches
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Price range
Okay$9.95–$294.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,381.62avg incumbent reviews — the moat a new listing must climb