36
home pod
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great297.23avg incumbent reviews — the moat a new listing must climb
Market size
Good$553K$553K/yr · 530K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$171.08avg listing price — sweet spot $15–$100
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Price range
Bad$12.34–$367.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand