44
Hockey Stickers
Skip itSoft demand (-49.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible61.4avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.12avg listing price — sweet spot $15–$100
Price range
Bad$3.14–$17.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$40K$40K/yr · 92K searches
Growth
Bad-49.2%90-day search growth — must beat 0% to launch