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hf antenna
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Incredible54.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good$106.09avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$131K$131K/yr · 131K searches
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Price range
Okay$14.00–$357.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price