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47

heavy duty extension cord with multiple outlets

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A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 27Conversion 42Competition 79Returns 86Price range 78Avg price 95Brand share 47Review moat 25Quality gap 21

Avg price

Incredible$42.13

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$13.32–$121.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad4,135.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 31K searches

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