47
heatsink
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Review moat
Great405.81avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.77–$34.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.47avg listing price — sweet spot $15–$100
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 203K searches
Signals No Dominant Brand