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heated mouse
Skip itSoft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.92avg listing price — sweet spot $15–$100
Price range
Great$14.26–$38.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great237.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 57K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-68.3%90-day search growth — must beat 0% to launch