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Soft demand (-12.0% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 19Conversion 68Competition 50Returns 46Price range 75Avg price 70Brand share 50Review moat 69Quality gap 43

Price range

Great$6.80–$39.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.34

avg listing price — sweet spot $15–$100

Review moat

Good723.81

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$133K

$133K/yr · 153K searches

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

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