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hdmi tester
Skip itSoft demand (-3.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great140.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$50.16avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay$13.95–$229.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 40K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.8%90-day search growth — must beat 0% to launch