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hdmi splitter 2 in 1 out
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.76–$27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$263K$263K/yr · 176K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,777.89avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Signals High Returns