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hdmi splitter 1 in 2 out
Skip itHigh returns (6.1%) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$516K$516K/yr · 485K searches
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Price range
Good$7.09–$25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,778.07avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.1%return rate — above 5% kills the launch gate
Signals High Returns