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hdmi matrix
Skip itPrices mostly outside the sweet spot ($10.98–$1380.76) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good853.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$177.87avg listing price — sweet spot $15–$100
Market size
Okay$127K$127K/yr · 70K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.98–$1380.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price