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hdmi keystone
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Great216avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Price range
Good$5.44–$26.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$68K$68K/yr · 43K searches
Brand share
Bad95%top-5 brand share — brand-locked demand