37
hdmi dummy plug
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great476.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$157K$157K/yr · 112K searches
Avg price
Bad$7.70avg listing price — sweet spot $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.49–$16.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Low Review Barrier