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hdmi adapter for macbook air
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Price range
Good$7.80–$35.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 73K searches
Review moat
Bad16,582.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.3%90-day search growth — must beat 0% to launch