37
hba
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible22.75avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$28.47–$89.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$61.75avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 88K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand