36
hard drive bay
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$93.22avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,869.41avg incumbent reviews — the moat a new listing must climb
Price range
Okay$20.45–$257.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 88K searches
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand