45
hand mouse
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.56avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$10.00–$148.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,558.07avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$73K$73K/yr · 61K searches
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Signals High Returns