31
gt 1030
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$90.43avg listing price — sweet spot $15–$100
Review moat
Great483avg incumbent reviews — the moat a new listing must climb
Price range
Good$50.22–$117.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 110K searches
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale