35
gramophone
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$191.34avg listing price — sweet spot $15–$100
Review moat
Okay1,856.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$110K$110K/yr · 152K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Price range
Bad$35.11–$489.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price