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gps tile for keys
Launch itA $1.7M/yr market growing +25.7% this quarter with returns at 2.7% — clears our launch bar.
Avg price
Incredible$26.19avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 1.6M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.58–$55.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,230.48avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand