36
gopro hero case
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.76avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$8.94–$28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,084.81avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 32K searches