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gopro hero 8 case
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good750.85avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.70–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$16K$16K/yr · 14K searches