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gopro hero 13 case
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.29avg listing price — sweet spot $15–$100
Price range
Great$8.31–$58.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,674.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$102K$102K/yr · 93K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch