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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 36Conversion 53Competition 22Returns 45Price range 82Avg price 77Brand share 38Review moat 67Quality gap 63

Price range

Great$9.00–$44.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.60

avg listing price — sweet spot $15–$100

Review moat

Good809.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.0%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad$42K

$42K/yr · 63K searches

Search terms